Boozt in short


We are a Nordic technology company selling fashion and beauty online. We offer our customers a curated and contemporary selection of brands, relevant to a variety of lifestyles, mainly through our multi-brand webstore Boozt.com.

We strive to offer a convenient shopping experience with high service levels, consistent user experiences across both mobile devices and desktop, quick deliveries and easy returns.

The Boozt brand is becoming a recognised name for fashion in the Nordics through high customer satisfaction. This is consistently proven by an NPS* of 71, a Trustpilot score of 4.6 (December 2019), and a growing base of returning customers.

Boozt has grown rapidly over the last few years to reach SEK 3.4 billion in 2019 and build a base of over 1,606,000 active customers on Boozt.com.

BZT Fashion (the original name) was founded in 2007 to conduct outsourced, online, mono-brand operations for fashion brands. That business model failed, and the company was relaunched in 2011 by the 5 co-founders, who joined during 2010 and 2011. Boozt.com was launched in August 2011 as a multibrand webstore on an in-house purpose-built platform. In the following years, significant investments were made to support growth and increase the number of customers.

*Net Promoter Points is a tool for measuring the loyalty of a company’s customers.

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