Launched in August 2011, is our multi-brand fashion online store with more than 600 brands for women, men and children. Our goal for is to build a strong multi-brand offering for the “Nordic minded” consumer.

One needn’t be from the Nordics to be a fan of Nordic fashion. Our brand selection focuses on the educated, quality, convenient and simple. offers a blend of premium, commercial and fast fashion brands, focusing mainly on a premium and commercial selection. Aside from clothing and lingerie, features a large selection of shoes and accessories. In 2016, sports and leisure wear was added to the selection. Summer of 2017, we introduced Beauty by to expand our offering with the addition of cosmetics. The launching of cosmetics supports our other business segment.

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