The segment consists of the operational activities related to the multi-brand webstore The webstore primarily operates in the Nordic region (with Nordic countries representing over 95 per cent of visits), but is available in ten geographic areas (Sweden, Denmark, Norway, Finland, Germany, United Kingdom, France, the Netherlands, Poland and other European areas) and in nine languages based on a shared platform and common backend. is an online destination for fashion tailored to deliver convenience and a curated selection from the Group’s over 500 brand partners. The webstore presents fashion products split into the main categories women, men, kids and sports & activewear, beauty/cosmetics and home.

To support the convenient online shopping experience, offers free and fast deliveries, free and easy returns, customer support and an exclusive selection catered to modern Nordic fashion followers, with limited minimum order sizes.

The segment generated net revenue of SEK 3,150.7 million in 2019. As of December 31, 2019, had over 1,606,000 active customers

Boozt across platforms

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