The segment was launched in 2015 and started as the Group’s channel for inventory clearance, retailing items that did not sell within an allotted timeframe in the webstores. Customers shopping at are charged for deliveries and returns, but in exchange, receive attractive discounts.

Following strong customer activity with limited marketing, the scope of has now expanded to include its own inventory. We are currently pursuing a more aggressive strategy to become the leading online off-price player in the Nordics.  We see great potential in our outlet segment and going forward we will increase our focus further on this segment.


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