The Boozt Timeline


Boozt was founded in 2007 to conduct outsourced, online, mono-brand operations for fashion brands. The current management team joined Boozt in 2010-2011 to assist in the 2011 relaunch and change of business model. This was followed by the termination of the largest customer contract, thereby establishing Boozt.com. In the following years, significant investments were made to support growth and increase the number of customers.

Transactional net revenue:

SEK 2.8 billion

2018 Agreement with adidas and Reebok

Brands to join the athleisure and sports category on Boozt.com from AW 2018

Transactional net revenue:

SEK 2.0 billion

2017 Boozt lists on Nasdaq Nordic

 

Beauty by Boozt on Boozt.com

Online product offering expanded to cosmetics

Best Transport partnership

Customers in southern Sweden and Copenhagen to receive same-day and evening delivery option.

Monobrand segment ends

Business now solely focuses on the Boozt brand.

Boozt Fulfilment Centre

Completion of our 42,000 m2 fully automated centre

Beauty by Boozt

Opening of physical cosmetics store in Denmark

Transactional net revenue:

SEK 1.6 billion

2016 Move to eXcelent HQ

A new sustainable office in Hyllie, Sweden

Booztlet.com Copenhagen

Grand opening of the physical outlet store

Transactional net revenue:

SEK 1 billion

2015 New name, same people, better offering

BZT Fashion is upgraded to Boozt Fashion

Booztlet.com

The online fashion outlet store is launched.

Transactional net revenue:

SEK 669 million

2014 Product offering expands

Boozt shifts from fast fashion to premium brands.

Transactional net revenue:

SEK 165 million

2011 Reset & Rebirth: Boozt.com

Current management team forms and BZT Fashion relaunches focusing on an in-house, multi-brand web shop, Boozt.com

Integrated tech platform

Home built system for full control of our technology, value chain and customer experience.

2007 A company is born: BZT Fashion AB.

Focus to conduct outsourced, online mono-brand fashion operations.

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