The Boozt Management team is composed of 7 members. The CEO, Hermann Haraldsson, has been with the Group since 2010. Management is responsible for defining strategic objectives as decided by the board of directors, including coordinating implementation and ensuring organisational adaptation to changes within the Group.


Employed 2010
Born 1966

Hermann Haraldsson, CEO

The CEO is responsible for the daily management of the company as instructed by the Board of Directors. This means that, among other things, the CEO focus on sales and profitability, the customer offering, expansion and business development. The CEO reports to the Board of Directors on Boozt’s development and makes the necessary preparations for taking decisions on investments, expansion, and other strategic matters. As CEO, Hermann is the primary contact for communicating with external stakeholders. Before joining Boozt, Hermann was CEO of Brøndbyernes IF Fodbold A/S, a company listed on Nasdaq Copenhagen. Previous positions include CEO of Omnicom Media Group Nordic.


  • Master of Science in Economics,
    Copenhagen Business School
  • IAA Diploma
  • Executive education
    INSEAD, IMD and London Business School

Holdings in Boozt AB

  • 364,880 directly
  • 109,671 indirectly

Employed 2011
Born 1972

Allan Junge-Jensen, CFO

As CFO, Allan’s responsibilities include financial business planning including budgets and forecasts, liquidity and financing. Further, the Finance Team (responsible for accounting, tax and financial reporting as well as management of internal controls), the Corporate Services team (responsible for HR, legal issues, monitoring intellectual property, facility management, compliance and governance) and the Order Management team within the Group are also under Allan’s purview. Before joining Boozt, Allan was CFO for CBB Mobil A/S in Denmark, a part of the Telenor Group, listed on Oslo Stock Exchange.


  • Master of Science in International Marketing & Management,
    Copenhagen Business School

Holdings in Boozt AB

  • 195,004 directly

Employed 2011
Born 1975

Peter G. Jørgensen, CMO

Peter is responsible for the teams that drive sales, on- and offline marketing, CRM, design, usability and Business Intelligence. Before joining Boozt, Peter was CMO at Telenor Denmark, Consumer Market, a part of the Telenor Group, listed on Oslo Stock Exchange.


  • Master of Science International Marketing & Management,
    Copenhagen Business School
  • Executive MBA courses,
    London Business School

Holdings in Boozt AB

  • 229,064 directly

Employed 2011
Born 1965

Niels Hemmingsen, COO

Niels’ responsibilities encompass warehouse operations, logistics, fulfilment, distribution, photo studio, product management, and customer service. Before joining Boozt, Niels was VP/COO of SAS Scandinavian Airlines in Denmark overseeing more than 2,500 staff members in the Cabin- and Flight Deck Operations.


  • Master Military Studies,
    Royal Danish Defence College
  • Bachelor of Science in Organisational Behaviour & Strategy,
    Copenhagen Business School
  • General Manager Program,
    Harvard Business School

Holdings in Boozt AB

  • 256,236 directly

Employed 2010
Born 1969

Jesper Brøndum, CTO

Jesper is responsible for Boozt’s technical infrastructure, research & development, and maintenance of the e-commerce platform: webstores & apps, as well as all internal business systems and proprietary software. Before joining Boozt, Jesper was the Principal at Netcompany A/S.


  • Master of Science in Image Analysis
    Aalborg University
  • Ph. D in Multivariate Data Processing
    Faculty of Science, Copenhagen University

Holdings in Boozt AB

  • 214,116 directly

Employed 2016
Born 1972

Johan Holmqvist, IR & Corporate Communication

Johan’s responsibilities encompass being one of the main spokespersons for the Group and managing Boozt’s investor relations, investor activities as well as working with financial communications and reporting. Johan also manages corporate PR including responsibility for the Group’s press releases, media relations and contacts. Internal communications also fall under Johan’s purview. Before joining Boozt, Johan was an independent communications adviser and VP Corporate Communications at ReadSoft AB.


  • Master of Science in Economics and Management
    Lund University

Holdings in Boozt AB

  • 683 directly

Employed 2012
Born 1976

Mads Bruun Famme, CPO

As CPO (Chief Purchasing Officer), Mads oversees buying and merchandising. He focuses on using a data-driven approach combined with soft fashion buying skills. Mads is responsible for deciding the product and brand mix for Boozt, identifying the market wants and trends, and handling the stock mix and pricing strategies. Prior to Boozt, Mads was Head of Merchandising at Magasin du Nord in Denmark.


  • Economics
    University of Southern Denmark

Holdings in Boozt AB

  • 62,387 directly

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