Looking ahead, scale will allow us to improve our brand recognition and relevance for both customers and business partners. We will profit from attractive unit economics, mainly due to exceptionally high and above industry average order value. In addition, handling and fulfilment costs per order are relatively fixed in absolute terms, regardless of order value.
At Boozt, we are driven by a strong focus for constant improvement of our service level and customer experience. We believe that we are well positioned to become the fashion destination for our target group.
From the beginning, we have focused on building a strong Scandinavian brand. In 2016, our aided brand awareness within our targeted segment was 75% across the Nordics. The highest increase in brand awareness was observed in Norway, and among men in all markets where we operate.
Around 5 million users visit Boozt.com every month to browse and shop fashion online. We strive to offer the Nordic consumers the best online shopping experience, with a carefully curated selection of brands and top customer service. Our customer focus has resulted in Boozt.com having one of the highest Net Promoter Scores in the industry, an average of 65% in 2016.