Values, Vision & Mission

Our vision is to become the leading player in Nordic fashion e-commerce.

Our mission is to deliver an outstanding online fashion shopping experience with unrivalled customer service.


Our company is founded on 3 fundamental pillars

Our organisation and culture focuses on cultivating the values of  trust, freedom and responsibility. We strive for our employees to act and think like a team. When we can rely on each other, we make everyone stronger. We aspire to develop great trust between each other and within the company. It is by coming together as individuals which sets us apart as a company.

Read more about our company culture and values.

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